Online ad products revision Cablevisión – Fibertel
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CORPORATE INFORMATION
Cablevisión is the leading cable television company in terms of technology and brand, and it has the highest amount of subscribers in the country.
Having been founded in 1981, Cablevision went from being a cable operator in the northern area of Buenos Aires, to a national level operator with presence in 8 provinces, and turning into a leading cable television company in Latin America with more than 1 million customers, due to its operational and territorial expansion politic, the consolidation of 80 operations and introduction of top level technology.
After being consolidated as a group with the incorporation of Citicorp Equity Investment (CEI) and Telefónica Internacional as shareholders, Cablevisión opens the perspective to new businesses in the telecommunications area.
NEED
To count with metrics allowing them to check the digital media ad products in a professional way.
BUSINESS CHALLENGE
The biggest challenge was working with one of the biggest companies in Argentina, with a very important business volume, and very high demands.
WHY EXELSUM?
We were recognized for our professionalism, our Quality Management System and for our corporate accounts management.
PROJECT DETAILS
Through a joint work between the areas of Mediums and Sales, we measured the campaigns made in the different digital mediums.
We deliver detailed reports to the headquarters every time they are required and we make continuous improvements proposals.
TECHNOLOGY
Adserving and Reporting tolls.
Company
Cablevisión - Fibertel
Area
Telecommunications
Project
Online ad products revision
Date
2011-01-01
Technology
Adserving and Reporting tolls.
