Online advertising
< Back Search Engine Marketing (SEM)
SEM is the advertising strategy that most companies are choosing today and it consists of showing relevant ads in Google through Google AdWords, Yahoo, Bing, LinkedIn, Facebook , and every other website with search engines that feature sponsored links , as long as a user makes a search related to your product and service.
This is why companies are investing in online advertising through SEO for their web 2.0 strategy because they recognise that:
- . It pays by the results
- . They win in brand awareness
- . If their company is not there, the competition might be taking that place
- . They develop a new selling channel.
- . It complements the offline selling strategy
- . There are no “big advertisers”: every business can take part.
Moreover, your ads can also be a part of the Google Display Network, a group of thousands of websites that get together with Google to show ads that match the context of the site.
